Excapelabs

Release Rollout

ExcapelabsArtist planner · Release rollout

Release Rollout

Enter your release date. Every step of your rollout gets counted back from release day and lands in your calendar.

What you get

A 17-step release plan, counted back from your own release date. Every step comes with what to do and when, and you can add the whole rollout to Google, Outlook or Apple Calendar.

  1. Get ready8 to 5 weeks out

    • Lock the final master
    • Finish the cover art
    • Book the launch gig
    • Shoot your content
    • Upload to your distributor

  2. Build the hype4 to 2 weeks out

    • Pitch to Spotify editorial
    • Set up your pre-save link
    • Announce the release
    • Send your press kit
    • Drop the first teaser

  3. Release weekThe last 7 days

    • Start the countdown
    • Get release-day posts ready
    • Release day

  4. Keep it going1 day to 4 weeks after

    • Thank-you round
    • Check week-one numbers
    • Post a second piece of content
    • Write your debrief
For planner owners

Unlock your rollout

Tap the NFC tag in your Excapelabs planner, or type the code printed inside it.